UX is an imperative element when it comes to boosting user engagement. A successful UX is a beautiful blend of design, content, and features.
Whether you’re designing for a website to get people to know that you’re an app developer in Chicago or you’re building the UX of a mobile app, the primary objective of every designing expert is to facilitate users with a seamless and engaging user experience.
Also, designers must have an eye for details when building dynamic UX because even the slightest mistake could result in dire consequences.
UX designing is all about making user interactions easy.
Therefore, designers must stay updated with the latest technological trends and advancements to analyze and iterate their designs.
Designers always need to be creative to increase time spent on websites and decrease the bounce rate.
But at the end of the day, designers are humans and are prone to make mistakes.
So, here are some of the worst UX designing mistakes you must avoid.
Mistake#1: Choosing Wrong Typography
There’s nothing wrong with showing your creativity, but you should never experiment with choosing unusual fonts.
Choosing the wrong fonts jeopardizes the entire user experience. There are many examples of the worst fonts on the internet.
Follow these simple rules to ensure your fonts brings engagement:
Mistake#2: Underestimating The Importance of Usability
Designers know how the design should look, but they tend to neglect the Usability of the user experience.
An engaging UX designer relies not only on the designs alone but also on the website and mobile app’s mechanism.
Usability can be improved significantly with the precise know-how of the iterative investment.
According to Neilson Norman data, out of 863 projects, usability costs were merely 8% to 13% of the overall project’s budget.
However, upon realizing its productivity in 42 separate cases, a 135% increase in total Usability was found. The numbers vary as per the metrics data.
In conclusion, about 10% investment in usability activities will double Usability.
If Usability is done right, it significantly boosts conversion rate, decreases bounce rate, enhances NPS score, diminishes requests for support, and much more.
Due to its potential, it is recommended to reserve at least 10% of the budget for Usability that will surely increase shortly.
Mistake#3: Failing To Evaluate The Design
To make an excellent UX design for your website or a mobile app, you should never forget to take the user’s feedback.
There’s no better way to improve but to carefully look at the user’s behavior patterns and make a comparative analysis.
It would provide you a clear indication of what users want from your website.
To deliver excellent customer service to your users, you need to look for four key factors.
It’s the user’s essential requirement as it offers the user’s basic needs to come to your website.
The consistency the user seeks in browsing through a website; could either be easy navigation, safe domain, or other.
It’s the feature that sets your website or mobile app apart from others. It’s most probably why the user might be interested in your service
It’s the overall experience a user gets when they log in to your website or mobile app.
This is the most critical factor because it combines stellar UX design with efficient marketing efforts.
Each of these categories needs a thorough analysis of the users’ perspective.
When you work on them, you’d better understand the why, how, and what a user wants in a dynamic product that fulfills their needs and exceeds their expectations.
Mistake#4: Cluster Of Fields In Form
One of the common mistakes often overlooked by many UX designers is that they fill cluster form fields.
It overwhelms the user who wants easy access to the web platform either via signup or getting in touch with your company.
When they view numerous fields in the form, they are most likely to bounce.
Therefore, it’s imperative to include only those fields that are utterly important. It helps in improving your conversion rate.
Don’t take our word for it, according to a study conducted by HubSpot, where they analyzed over 40,000 customers and found that the increase of almost half in conversion rate when the field forms were decreased from four to three.
Otherwise, you’d be scaring off users to engage in your website, and no one wants to do that.
You can also include signup via social media account and make the user convert easier.
Mistake#5: Using an Insane Amount of Colors
Flashy and over-the-top color usage is always frowned upon because it makes the design look unprofessional.
Using oversaturated hues in UX design will put a strain on users’ eyes. Combining inadequate colors could ruin the entire user experience.
Colorful visuals have a tremendous impact on human minds.
We tend to love seeing visuals better than texts.
According to a study, humans read visuals 60,000 times faster as compared to texts. 90% of the information we receive in our brains is in the form of visuals.
That’s why 93% of consumers always look at the product design’s appearance, and 84.7% consider colors as the deciding factor for buying a product.
It may seem a little farfetched, but it takes 90 seconds to make a sub conscientious decision to buy a product.
About 62% to 90% of the time is because of the color.
Why are we telling all these statistics to you? Colors are an essential part of the dynamic UX design, so don’t mess it up.
The rule of thumb is to use two or three at most for a design and blend vivid colors with neutral tones to keep the perfect balance.
Never mix similar colors in the design like pairing two yellows; it will make the design more appalling.
The UX designers must create a dynamic user experience in this competitive digital age.
Mistakes are inevitable, but you want to ensure that it is rectified quickly.
You also need to do research and iterate to make a better and more seamless user experience.