What happens when John, color blind, cannot read the text on a site because it blends in with the background? He moves on. Can you see how inaccessibility equals exclusion? Not only does Mr. John miss out on the information that the site has offered, but the site owners lost a potential customer and a subscriber and, more than that, an opportunity to share their message.
Users with visual impairments should not have to adapt their behavior to accomplish their goals effectively. Instead, a web design should accommodate the need of all the users, including the people with visual impairments.
Why is building an accessible website for visually impaired and disabled people important?
Web accessibility enables people with disabilities to perceive, understand, and interact or contribute to the web. Web experiences are inherently visual. Several websites use a combination of background and foreground colors that make pages virtually inaccessible for color-blind users. Despite all this, people with visual impairments use the web every day to surf, read and write emails, and do anything else anyone can conceivably do on the internet. Building a good website for visually impaired and disabled people will help those people, but the business can also benefit from this. Here are specific ways to build a website accessible for visually impaired people that can help your business.
We enhanced our brand reputation
Making your website accessible for disabled people will make your brand come through as socially responsible and show that your company cares for others. This will also improve your brand image among the entire audience, ultimately resulting in more sales. Research has also found that consumers prefer to buy from companies that stand for issues that reflect their values and walk away from those that don’t. You should always ensure that your website and company are socially responsible by prioritizing website accessibility.
The following reason comes down to ethics. As a business, it is your responsibility to provide equal access to a website to people with disabilities. An accessible website helps people with disabilities participate actively in society.
The dawn of the Millennium has brought up many changes, and today the internet has become a fundamental part of modern life. To gain full access to information resources, one needs to be able to access the internet. But not all people have equal abilities to access the web. In addition to that, it’s easier for some people with disabilities to communicate and do business online rather than in person.
Access to a large market
It has been noted that one in four adults has a disability. Even if people with disabilities are not your prime customers, they are most likely part of your audience.
Do you think these customers would buy from a website that is not accessible and is challenging to use? People with disabilities don’t trust a service provider because of problems, mainly caused by unsatisfactory web accessibility. If you target this market effectively, you’re putting your business in front of an audience that is often willing to pay more for a premium service.
How to make your website accessible for blind and partially sighted people?
Some key factors should be kept in mind regarding web accessibility for the visually impaired. To be accessible to blind people, a website must be:
- Operable: Some visually impaired people use adaptive devices that emulate keyboards in terms of functionality, so the website shouldn’t require users to use the mouse. It is imperative to make the web content keyboard accessible.
- Understandable: The content you post on the website should be easy to follow and understandable for all users. It needs to be as simple and as straightforward as possible. One thing that you should keep in your mind is that the users might not be able to understand complex information due to learning or cognitive disabilities.
- Robust: The content must be compatible with assistive technologies and devices that visually impaired people use.
- Perceivable: People must also understand the information on your site. As obvious as this might sound, this principle is often ignored in web development. For example, some blind people cannot perceive visual information like graphics and layout.
Some tips on making the website accessible for the blind and visually impaired.
Limit and prioritize color in the interface
The more colors you introduce to a design interface, the more difficult it will become for even a non-vision impaired user to quickly identify immediate action and links. For an individual facing the problem of color blindness, this only becomes more difficult as more colors are introduced. Using too many colors can be distracting and confusing. For color blind people, you mustn’t rely on color alone to convey information. You should stick to a few colors and try not to use green or red or red on the green to avoid confusion for color-blind users.
Avoid text over background images
Adding text over background images often results in a problem as the image might not have enough contrast with the text color. Unless you ensure there is enough contrast by using online tools to test this, you should avoid using text over background images altogether.
Even if you choose to use text over background images, you should ensure that you use the right colors and enough contrast so that the text is easy to read, even for color-blind users.
Prioritize important information
Having the most important content at the top of the page is suitable for all users and search engines. Still, it is beneficial for people using assistive technology who can quickly decide if a page will include the information they are looking forward to or not.
Whether it is a product page or a blog post, you should always briefly describe the content and include the most critical information at the very beginning.
Limit the number of links
You should limit the number of links on your pages. Limiting links on a page becomes especially important when designing a website for visually impaired people with some screen readers. When landing on a page, the first thing users here is the number of links, which can be overwhelming if there are many.
Enable manual font size adjustment
Font size is one of the most common issues with web access ability for partially sighted people. Since there is no best font size, you should have adaptive pages where users can manually adjust font size. Make the default font size big enough so that most users would have to adjust it manually.
If most of your visitors on the site are seniors or partially sighted people, make the default font size larger and consider adding a button that loads a larger font size. Finally, you should ensure that your website’s content layout doesn’t break because that can cause text to overlap with adjacent content and become illegible.
We are wrapping up
In today’s era of the tech-savvy world, with visually impaired people forming a large part of Internet users, applying these best practices to make your website accessible is fundamental. Incorporating these changes in your website will not only help visually impaired people but will also help you to attract more customers. Not only visually impaired people should be able to access your content, but it is also essential that they can do it as smoothly as possible without any distractions and complications.
are an inclusive practice. In other words, ensuring that there are no barriers to online shopping. Select the right company when it comes to custom ecommerce website development. Ultimately, it is about creating an online store that can be used by anyone, regardless of their age, skill level, location, or disability.