Custom rigid packaging is also designed for a retail environment, such as in a supermarket. Here the packaging represents one product amongst thousands of similar products displayed on generic shelving. With around various products to choose from in the average supermarket, across both food and non-food items, the ultimate challenge for the products is to stand out from the crowd. Thousands of products compete for consumers’ attention in-store. Your custom rigid packaging does not necessarily need to be loud or flashy, but it must communicate quickly and clearly to the targeted audience.
The wholesale rigid boxes’ design for a generic retail space such as a supermarket must conform to the pre-defined norms and constraints imposed by the consumers and that environment. Supermarkets and departmental stores are concerned with the ease of handling a product. They prefer displaying the products with the packaging of size and durability that will not interfere with its logistics or other processes. They prefer selling those products that are easy to stack on the shelves and come with packaging that ensures product protection against breakage. They also use standard-size shelving and lighting mostly. Therefore no particular advantage is given to any product other than displaying it on the shelves. Considering these requirements, rigid boxes are a perfect packaging option for retail products.
The rigid box manufacturers USA devise the wholesale rigid boxes’ design around a well-planned series of encounters designed to entice consumers to buy. Placing vegetables and fruits near shop entrances creates a positive first impression. Placing milk and bread at the back forces customers to walk past thousands of other lines is a tactic to keep the consumers inside and buying.
Displaying your products on a supermarket’s shelf is both competitive and often a privilege that manufacturers and brands are prepared to pay for. They strive hard to display their products where they will be seen the most. Such positions include the eye-level shelf. The individual product is muted or non-existent unless the manufacturer runs an in-store promotion that allows it to use promotional materials. In such a situation, the Packaging Republic believes product packaging must be attractive enough, which draws further attention to both product and brand, appeals to the customer, and stimulates instant sales.
The dual functions of Custom Rigid Packaging
Branded custom rigid boxes have a dualistic nature due to the need for their purpose and intent to function in both the pre-and post-purchase environments. Custom rigid boxes designed for branded products help miraculously in standing out from the crowd. These well designed and sturdy boxes communicate the product’s qualities to the consumers more successfully than its competitors. Many rigid box manufacturers USA are of the view that these boxes also tend to leave a greater brand and product’s impression on the consumers’ minds.
If you want brand loyalty to grow, then your product packaging also has to make a successful transition to the customer’s home or wherever the product will be kept or used. The integrity of the purpose and intent must remain effective once a product has left the retail environment. An outlandish intent may convince a consumer to buy your product. However, if it is encased in low or poor quality packaging, it will significantly reduce a customer’s repeat purchase.
You have to do detailed research for your product packaging. In addition, know do’s and don’ts that are related to packaging, because it is the primary thing that will confirm your sale.