5 Things You Should Be Selling On eBay in 2023

Selling On eBay-59c22534

top-selling products on eBay

eBay is the largest digital marketplace in the world. It is a one-stop destination for buyers looking for alluring deals and unique products. eBay assists sellers in reaching out to a global audience (134 million active buyers) spanning 190 markets. For Indian businesses keen on exporting their products offshore for attractive profits, eBay is the best e-commerce platform. 

While multiple segments and thousands of products are sold here, aspiring entrepreneurs should be aware of the top-selling products on eBay. Besides the latest market trends and consumer preferences, the demand for various products is also steered by brand recognition, product attributes (design/features/benefits), seller credibility, shipping services, etc. Based on the highest sales figures over the last two years, here are 5 things you should be selling on eBay in 2023:-

  1. Wireless Earbuds– Multiple products in the consumer electronics segment feature in the list of top-selling products on eBay. Amongst these, the sale of wireless earbuds has been phenomenal. By 2025, its expected global market share will reach a whopping 2.3 billion USD. Regarding brand analysis, Apple AirPods occupy the top spot, followed by Samsung Galaxy Buds and Jabra Elite. The average sale of wireless earbuds on eBay has risen by 21% in the last quarter, with thousands being sold every day,
  2. Smartwatches– In the aftermath of the Covid-19 pandemic, consumers have become increasingly health conscious. As a result, the sale of fitness tracking devices and smartwatches, in particular, has skyrocketed. Valued at 21.5 billion USD in 2020, the worldwide market capitalization of smartwatches is projected to be 96.3 billion USD by 2028. The average selling price of a smartwatch on eBay is 120 USD. Bestselling brands include Apple, Fitbit, Samsung, and Garmin. 
  3. Sports Shoes/Sneakers– For almost a decade, athletic shoes have been featured among the top-selling products on eBay. The consistent sales performance has been quite surprising, and the recent fashion trend of ‘chunky sneakers’ has only added to the sales frenzy. Adidas is the highest-selling footwear brand on eBay, followed by Nike and Under Armour. From 2020 to 2027, the athletic shoe market growth will rise to 119 billion USD. Several pairs of sneakers are sold every minute on eBay with a projected CAGR of 6.8% over six years.
  4. T-Shirts– After consumer electronics, apparel has been deduced as the top-performing segment on eBay. The prime contender in this segment is the phenomenally high sale of T-shirts, year after year. If you look at the US market alone, a men’s t-shirt sells every 4 seconds on eBay. Similarly, a t-shirt is sold every 15 seconds for eBay sellers pursuing buyers in Germany. As per a marketing insight by Terapeak, the average selling price of a T-shirt on eBay is 17.4 USD, and the sell-through rate is over 50%.
  5. Skincare Products– Beauty and personal care products are always in high demand on eBay. Skincare products have garnered the highest sales within this category over the last couple of years. Brands that use natural ingredients like Neutrogena and Drunk Elephant are the best performers in this category. This segment will be valued at 180.4 billion USD worldwide by 2024. For eBay sellers targeting the US market, one skincare product is sold every 11 seconds.


Today, eBay has risen as the hub of B2B e-commerce. Sellers with eBay reap multiple advantages, such as a hassle-free onboarding system, instant/secure payments, and a user-friendly platform interface. 

For startups or established SMEs keen on expansion, joining eBay’s robust seller community will foster tangible growth. Most importantly, eBay’s global expansion program for brands, aggregators, exporters, and manufacturers can help businesses effortlessly reach global markets and steer phenomenal sales. 

In addition to the above top-selling products on eBay, there is massive scope across a wide range of product segments that Indian entrepreneurs can explore to set up a highly profitable export business.

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