Social media in 2020 is a perfect tool for companies to market their products and building their brand name. Today, on average a person spends 144 minutes daily on social media, so this is a great strategy for businesses to showcase their services.
If you see a decade back, when there is not much influence of social media on people, the company use to promote their products through newspapers, magazines, television advertisement.
But now, all they shifted to social media. Facebook Instagram, LinkedIn, and more of these platforms are not just a way for people to connect, but also marketing platforms for companies.
And marketing your businesses online is not an unethical practice also. Social media marketing is very effective and cost-efficient also.
But the question is how people will notice you and your product? And can they trust you? Because you are not interacting with people face to face. So your audience should have a trust issue before buying your product and services.
Moreover, nowadays due to the increase in the use of social media for business, there is also an increase in scams and frauds on social media.
So let’s talk about 5 things that you should know about building trust in the age of social media.
1. Keep everything transparent:-
Keeping everything clear and accessible to your customer is very important to win their trust. People believe those things about which they know and understand very well.
So businesses should keep their services transparent as much as possible. And tell their customers how their business works and how they can help them, this builds trust and loyalty for a long time.
2. Always provide value to your customers:-
The main purpose of every business should be to solve the problem of people not just making a profit. Before people do businesses just because of making money, they were more profit-centric.
But now in this competitive world, businesses that help people will sustain for a long time.
By providing valuable services, you can gain people’s trust because there is no face-to-face contact between you and your customer so it is hard to gain trust.
3. Be answerable to problems:-
There can be some problems while or after using your products or services or any query that must be cleared. You should answer every single problem or query for building the trust and loyalty of customers. Interacting continuously with your customers and taking feedbacks will make them feel that the service provider is genuine and the intention behind the business is good.
You can take examples of some successful businesses, they continuously reply to reviews and feedbacks. By not answering you will portray a negative image of you and your business.
4. Treating customers like a king:-
Solving people’s problems and exactly provide what they want from you will not only build strong trust but also increases your number of customers. You’re every strategy every step should make your customers feel that you are more concerned about them and the betterment of society than just yourself.
And social media is a perfect platform to deliver this message to the community. Socially responsible businesses are more successful because of their right intention.
5. Keep everything simple: –
Keeping everything simple and to the point is very important for the business to be successful online. It helps people to understand your motive and they can decide whether to trust or not. This might be a small thing for some, but it can affect more. Suppose, if you convey more technical, full of jargon and words difficult to understand to people, they will get bored and step away from you.
So keep your motive simple and to the point, especially on social media platforms, where it is hard to get noticed and grab attention.
Conclusion: – Social media if correctly used is a great platform for doing business. Because people spend more time on social media platforms. Gaining the trust of customers on social media is a difficult task and can take time but it is not impossible.
Hope you like this article and find it helpful and informative. Comment down if you have any queries related to this article or anything you want to ask.